The Patient Counselling Event (PCE) aims to demonstrate the importance of pharmacy counselling skills, increase awareness of pharmacists as public educators, and to encourage and promote the development of the pharmacy profession. Each year IPSF holds the PCE at its World Congress, giving delegates from each country the chance to demonstrate their counselling skills and compete against each other.
The Patient Counselling Event (PCE) is a great way to promote training in communication skills, and provide an opportunity for pharmacy students and pharmacists to learn how to effectively interact with patients in a fun and competitive environment. The PCE scenarios involve a pharmacist (played by the competitor/student) and a patient (played by an actor/academic) interacting in a pharmacy where the pharmacist must communicate with the patient to solve a problem and effectively counsel on therapy.
IPSF, together with the FIP Information Section published a joint publication, Counselling, Concordance, and Communication: Innovative Education for Pharmacists. This booklet provides information about patient counselling and how to hold the event.
Patient Counselling Booklet
The patient counselling booklet: Counselling, Concordance and Communication was produced and published in 2006. It is an educational tool that may be used to enhance patient communication skills.




